It has become such a topic of discussion that it almost overshadows its owner in the fame stakes.
And it seems Kim Kardashian herself is as interested as everyone else in her ample posterior if her video shoot is anything to go by. The reality TV personality gazed lovingly at her sizzling seat as she lay on the ground as part of a photoshoot for one of her latest business ventures.
She said: 'Wearing a men's shirt and boys shorts is one of the best ways to look subtly sexy. 'You want to unbutton the top two buttons, wear a pretty bra underneath. 'You wear boys shorts because it is more than underwear but you're not wearing pants, and it's just kind of effortless sexy.'And her advice certainly seemed to pay off for Kim, 30, as she looked stunning in the ensemble.
But the best was to come as Rachel had picked out a stunning red Dolce & Gabbana gown for the Keeping Up With The Kardashians star to wear. Before the shoot the stylist, who was pregnant at the time, said she was so sure of the look she wanted she could style the four hour shoot 'in 10 minutes.'And later on she said she was relieved it was a short one saying: 'We only have a few hours for today's shoot. 'Thank god because I am already completely wiped out.'
In between working Kim marveled at Rachel's pregnancy figure, despite the fact she was already eight months gone. The stylist told her her slender pregnancy frame was due to the fact that she’s constantly working. Kim said she’ll probably look like a cow pregnant and Rachel consoles her saying she works that it will keep the weight off. If the show is anything to go by it seems the star, is hoping to have children sooner than later with her new husband Kris Humphries.