To those who wonder what Kim Kardashian does that merits any attention
whatsoever, here is the answer: Bring in big ratings for E!
Entertainment. "Kim's Fairytale Wedding: A Kardashian Event" — yes,
friends, four big hours of television aired in two parts Sunday and
Monday nights — drew some of the highest ratings in E! history.
An average of 4.4 million total viewers watched Sunday's installment;
Monday's second half delivered 4 million, according to Nielsen. Now,
we're going to guess that a goodly portion of those Monday watchers were
repeat customers from Sunday and not an entirely new audience of
Kardashian enthusiasts. That is why it's awfully misleading to lump both
groups together in a news release — shame on you PR people! — and call
it a record-breaking crowd of 10.5 million. (Don't understand how 4
million and 4.4 million add up to 10.5 million? Neither do we, but
that's another story.)
The point is, those are still awfully good numbers, especially for behind-the-scenes coverage of a wedding that has already been over-covered everywhere. In fact, the Sunday episode of "Kim's Fairytale Wedding" is No. 3 on E!'s all-time most-watched list. What's No. 1? Why, last year's Season 4 finale of "Keeping Up With the Kardashians," with 4.8 million viewers.
The point is, those are still awfully good numbers, especially for behind-the-scenes coverage of a wedding that has already been over-covered everywhere. In fact, the Sunday episode of "Kim's Fairytale Wedding" is No. 3 on E!'s all-time most-watched list. What's No. 1? Why, last year's Season 4 finale of "Keeping Up With the Kardashians," with 4.8 million viewers.
